Models of Predictive Business Intelligence for the Success of Entrepreneurial Ventures

International Journal of Engineering & Tech Development

Volume 1, Issue 2 (2025)
Authors

Ezekiel Nyong1
1The University of Ibadan

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Abstract

Traditional decision-making methods often lead to venture failure because they operate in environments characterized by high uncertainty. This paper proposes a predictive Business Intelligence (BI) architecture for entrepreneurial ventures that integrates machine learning methodologies with diverse data sources to estimate the likelihood of startup success. The framework leverages both structured and unstructured information—such as financial indicators and social media sentiment—to identify key performance indicators and present them within an integrated BI dashboard for evaluation. By enabling data-driven foresight and early risk detection, the proposed approach supports informed strategic decision-making in uncertain business environments. The results demonstrate the potential of predictive analytics–driven BI systems to enhance entrepreneurial planning, reduce venture risk, and improve long-term organizational performance.

Keywords

Predictive Analytics Business Intelligence Entrepreneurial Success Machine Learning Startup Performance Prediction Venture Risk Assessment Data-Driven Decision Making BI Dashboard Innovation Forecasting Early-Stage Venture Analytics

How to Cite This Article

APA Style:
Nyong, E. (2025). Models of predictive business intelligence for the success of entrepreneurial ventures. International Journal of Engineering & Tech Development, 2(3), 26-34.

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